Director, Product Marketing

AI Summary

Job Description

Lead portfolio-wide product marketing and go-to-market strategy, including positioning, messaging, launches, partner enablement, and audience prioritization. Define success metrics, run experiments, and use performance data to refine strategy. Collaborate across teams and manage contractors or agencies to deliver measurable results.

Hard Requirements

• 8+ years in product marketing or a closely related function, including senior-level experience
• Experience managing direct reports or leading contractor or agency teams, and readiness to build and manage a team
• Experience developing positioning, messaging, and go-to-market strategy across a product lifecycle
• Ability to translate strategy into shipped, measurable results
• Ability to prioritize and grow a go-to-market function
• Experience writing or guiding plain-language, accessible messaging for people navigating complex systems or under-resourced communities
• Working fluency in paid, search, and SEO channels sufficient to direct and evaluate specialist execution
• Experience defining success metrics, designing experiments, and translating data into strategic recommendations
• Judgment in ambiguous, matrixed organizations and ability to build credibility with senior stakeholders
• Excellent writing skills and ability to adapt messaging for clients and government or institutional partners
• Curiosity about emerging AI tools and commitment to using them responsibly
• Commitment to Code for America's mission

Soft Requirements

• Experience in nonprofit, government, or a sensitive, highly regulated consumer category
• Familiarity with CRM and partner-tracking tools such as HubSpot or Airtable
• Spanish-language fluency or experience overseeing multilingual campaign materials