Growth And Demand Marketing Manager
- Countries
- Hybrid, Remote, USA, Canada
- Job Types
- sales & business development
- Experience
- managers
- Organization Types
- transportation & mobility, robotics, startups
- Location
- San Francisco - Dallas - Pittsburgh - Phoenix - Toronto - Hybrid - Remote
- Posted Date
- Company
- Waabi
- Salary
- USD138,000 - USD198,000 year
AI Summary
Job Description
Build and run demand-generation and lifecycle marketing programs, including email nurture, lower-funnel digital and ABM campaigns. Generate and qualify opportunities through outbound prospecting; track and optimize CAC and campaign performance. Partner across marketing, create thought-leadership content, and drive measurable pipeline contribution.
Hard Requirements
- 6+ years in B2B, demand-generation, or growth marketing, ideally at a small or early-stage company
- Track record building and optimizing lead-generation and lifecycle programs, including email nurture, from strategy through execution
- Comfort and success with hands-on outbound prospecting alongside strategic marketing work
- Experience measuring and optimizing CAC or similar funnel metrics
- Strong analytical skills and ability to interpret campaign, funnel, and CAC data; Excel or Sheets required
- Strong writing skills and ability to independently produce thought-leadership content and email copy
- Hands-on experience using AI tools in a marketing workflow
- Self-directed, resourceful, comfortable operating without a large team, and willing to handle unglamorous work
- Collaborative and open-minded team player
Soft Requirements
- Marketing to senior technology decision makers in logistics, supply chain, or adjacent industrial/B2B sectors
- Experience running ABM programs targeting named accounts
- Experience partnering with product marketing, digital marketing, and events teams
- Familiarity with HubSpot and Aurasell or a modern marketing/sales stack
- Experience at a company of similar size or stage
- Prior SDR or sales development experience