Brand & Performance Specialist
- Countries
- Peru
- Job Types
- other
- Experience
- mid
- Organization Types
- startups, transportation & mobility
- Location
- Lima
- Posted Date
- Company
- Cabify
AI Summary
Job Description
Grow user base and brand awareness in Peru by executing acquisition and brand campaigns across Google, Meta, and TikTok, defining segmentation, building measurement events, running A/B tests, analyzing attribution and brand studies, managing investment pacing and reallocations, overseeing agencies and providers, coordinating offline sponsorships, mentoring a trainee, and improving processes with AI.
Hard Requirements
- Degree in Administration, Marketing, Advertising, Engineering, Economics, or related field
- Minimum 4 years marketing experience, 2+ years executing ads directly in Google Ads, Meta Ads, TikTok Ads
- GA4 and Excel/Google Sheets proficiency
- Experience managing and negotiating with agencies or vendors
- Critical thinking and business vision
- Creative judgment for content and brand voice
- Ability to prioritize multiple initiatives
- Daily use of AI with initiative to improve processes
- Proactive mindset and clear communication
Soft Requirements
- Experience mentoring or guiding others
- Building automations with n8n, Make, Zapier
- App campaign experience
- Offline media, sponsorships, or brand alliances experience