Senior Brand Manager
- Countries
- Hybrid, USA
- Job Types
- product
- Experience
- managers
- Organization Types
- climate & sustainability, startups, transportation & mobility
- Location
- Beverly - Hybrid
- Posted Date
- Company
- Highland Electric Fleets
- Salary
- $160,000.0 - $175,000.0 year
AI Summary
Job Description
Lead brand strategy, content creation, and integrated campaigns for Highland Electric Fleets. Own the content engine, manage production, and activate sponsorships, including the LA28 Olympic & Paralympic Games. Translate product offerings into compelling narratives and equip sales teams with necessary collateral. Drive brand awareness and demand generation.
Hard Requirements
- Bachelor's degree in Marketing, Communications, or related field
- 7+ years of brand, content, and/or product marketing experience
- Strong track record of developing and executing integrated marketing campaigns
- Demonstrated experience owning content production end-to-end
- Experience developing product positioning, messaging, and sales enablement materials
- Proven ability to lead cross-functional initiatives
- Outstanding communication, project management, and stakeholder management skills
Soft Requirements
- Creative instinct paired with commercial focus
- Ability to synthesize complex information into compelling benefits and presentations
- Experience in B2B or public sector marketing is a plus