Senior Manager, Growth Marketing
- Countries
- Hybrid, USA
- Job Types
- sales & business development
- Experience
- managers
- Organization Types
- climate & sustainability, startups, transportation & mobility
- Location
- Beverly - Hybrid
- Posted Date
- Company
- Highland Electric Fleets
- Salary
- USD145,000 - USD165,000 year
AI Summary
Job Description
Own Highland's growth marketing engine: full-funnel paid media strategy (Google, LinkedIn, Meta, TikTok), SEO/AEO, email automation, and web/CRO. Manage the digital agency, media budgets, analytics and reporting (GA4, HubSpot, Looker), lead generation targeting school districts and municipalities, and apply AI tools to scale marketing operations.
Hard Requirements
- 7+ years in growth, digital, or performance marketing with channel ownership
- Experience managing agencies or external vendors
- Hands-on experience with GA4, Looker, HubSpot and A/B/multivariate testing
- Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and paid social
- Experience developing full-funnel strategies
- Working knowledge of SEO, CRO, and marketing automation tools
- Highly analytical with strong communication skills
- Comfortable as a senior individual contributor
Soft Requirements
- Experience in B2B or public sector (B2G) marketing