Campaign Marketing Specialist

AI Summary

Job Description

Develop and execute integrated marketing campaigns for government and commercial audiences to drive business growth. Responsibilities include creating campaign briefs, coordinating execution across teams, managing calendars and budgets, and measuring campaign performance to optimize strategies and achieve clear conversion paths.

Hard Requirements

• Bachelor's degree in marketing, communications, business, or a related field, and at least 3 years of relevant experience, or an equivalent combination of education and experience.
• Experience planning and executing integrated, multichannel marketing campaigns with defined audiences, objectives, calls to action, and success measures.
• Demonstrated ability to develop clear campaign briefs and translate business priorities into coordinated marketing activities and deliverables.
• Strong cross-functional project-management skills, including experience managing calendars, dependencies, approvals, budgets, and multiple deadlines.
• Working knowledge of demand-generation practices and the lead lifecycle, including capture, qualification, routing, nurturing, and sales follow-up.
• Ability to interpret campaign and funnel performance data, identify practical insights, and recommend changes to targeting, messaging, channels, or investment.
• Clear written and verbal communication skills, strong attention to detail, and the ability to work independently with urgency in a fast-moving environment.
• U.S. Person status (U.S. citizen, permanent resident, Asylee, or Refugee).

Soft Requirements

• Experience supporting campaigns for government and commercial audiences, particularly in technology, aerospace, geospatial intelligence, defense or another complex business-to-business market.
• Experience coordinating campaign data and workflows across CRM, marketing automation, and ABM platforms.
• Familiarity with pipeline attribution, influenced-revenue reporting, campaign dashboards, and ROI analysis.
• Experience partnering directly with Sales, Business Development, or Sales Development teams on account targeting and lead follow-up.
• Experience managing agency or vendor relationships and tracking campaign budgets.
• Experience creating campaign playbooks, templates, or operating standards for a distributed or global marketing organization.